You've all probably heard the news by now... Virgin is the preferred buyer of Northern Rock. As I wrote nearly a month ago, "Virgin's coming."
There are plenty of things that could still potentially go wrong, but Virgin's committed to turning Northern Rock around without firing everyone and ruining the business or industry.
We're still debating how to brand the business... I've been a fan of Virgin Rocks, but my advisors say there might be confusion about whether that would refer to Rock-and-Roll, my upcoming line of stores for geologists, or just a statement of the obvious.
I'll keep you all updated on progress. Now back to my conference in paradise...